Four tips on how to win a Rugby World Cup

History shows there are many pitfalls to avoid. 

Iain McGregor/Fairfax NZ

CUP RUNNETH OVER: Captain Richie McCaw (left) and coach Graham Henry hold the William Webb Ellis trophy aloft during the All Blacks' victory parade in Christchurch in 2011.

This piece by rugby doyen Phil Gifford  gives some very basic tips on hoe to win a Rugby World Cup that I would like to share with you

Between now and September, when the Rugby World Cup starts in England there will be some high levels of anxiety, second guessing and general twitchiness over the All Blacks' chances.
For the past six months I've been interviewing, researching, and raking through the coals of my own memory, as a journalist at every cup, for a new book.
Talking now with people such as Taine Randell, Reuben Thorne, and Andrew Mehrtens, and scouring interviews and books I worked on at the time with coaches Laurie Mains, Alex Wyllie, and Brian Lochore, hordes of players, team managers, doctors and fitness experts, patterns of success and failure clearly emerge.
What are the mistakes to be avoided?
1: Complacency
Contrary to general wisdom, while the twin coaching of Wyllie and John Hart in 1991 was as confusing to the players as it seemed to outsiders, just as big a problem was a belief in a hugely talented core group from 1987 that they didn't need to work that hard to win again in '91.
In the words of Zinzan Brooke, "The players were so far up themselves they thought winning the Cup was no more than they deserved and that it would happen as a matter of right."
2: Not switching tactics on the hoof.
Contrary to the anti-Laurie Mains camp, led in this country by Keith Quinn, the majority of the players who went into the final in 1995 against South Africa had genuinely been smitten with food poisoning on the Thursday night/Friday morning before the Saturday afternoon final.
There's no doubt the legacy of the illnesses played a part in the loss, but the All Blacks also didn't change the way they were playing, which largely consisted of doing everything at high speed, and getting the ball wide, in particular to Jonah Lomu's wing.

In the final, a senior player in the team, Mike Brewer, says, "They played an outside-in defence, looking at pincering Jonah so he couldn't beat his man, James Small, on the outside. They put Small on his outside, and with their centre moving on Jonah from the inside they shut him down really well." Faced with a team who had worked out a way to stop them, the All Blacks of '95 didn't switch to another plan.
In 2007 the All Blacks in Cardiff stuck to hopefully smashing their way over the line, aiming through pressure to get a try, or, at least, a kickable penalty. With a referee in Wayne Barnes who had stopped awarding penalties it was never going to succeed. They didn't change their approach.

 What works?
1: Goal kicking
Ask Beaver Donald and the 2011 team about that. Playing a knockout game without a reliable goalkicker is not so much taking a knife to a gunfight as hoping a sad look will make a gunman put down his weapon.
2: Experience, experience, and a bit more experience.
The romantic notion is that the '87 team was stacked with Baby Blacks, a new wave that swept through the ranks infusing the squad with enthusiasm and raw talent.
In fact the starting side for the '87 final had eight Cavaliers (from the rebel tour of '86 to South Africa), and just two players, Joe Stanley and Sean Fitzpatrick, who made their All Black debuts as Baby Blacks. There was nothing another team could throw at people like Grant Fox, Buck Shelford and Gary Whetton that they hadn't seen before.
On the other hand, as a prime example of what happens when you don't have a powerful core of veterans, look at 1999. When the French start to come back in the semifinal, Taine Randell, well-liked, a talented player, but at only 24 and a virtual newcomer to the leadership role, struggles.
Christian Cullen says, "If ever there was a time when we needed Fitzy (Sean Fitzpatrick) back it was now. He was the sort of bloke who would have said. 'Listen, this is what we are going to ****ing do.' But we didn't have that type of leadership any more. It's too easy to blame Taine (Randell). Some senior guys didn't back him. That wasn't his fault. So instead of having one clear and decisive voice we had Taine, Robin (Brooke), Dowdy (Craig Dowd), and Goldie (Jeff Wilson) all having their say."

Between now and the 2015 cup you can guarantee the spectre of some of the All Blacks being over the hill will be raised. History shows it's better to have guys starting to head down the other side than players who have never been up the hill at all.

 - Stuff

Family hope death will prevent more accidents - Mark Ellis

My family has known the Ellis family since way back in the depression days of the 1930, and have followed the very positive contribution the Ellis family has made to the outdoors in New Zealand and around the world. The tragic death of Mark Ellis rocked the New Zealand climbing world and I was pleased to read today the comments from Mark's mother, Jane Ellis.

Jane Ellis said the road upgrade meant something positive had come from her son's death."You should have been able to go down the road at the speed he was going and not come off," she said.
"The road is no longer the windy road [it was]. It is a flat road, tar sealed and with speed signs on it.
"There should be no reason for other accidents there. I'm sure it will have [saved lives]."
McElrea recommended DOC develop a national policy for its rural sealed and gravel roads, including identifying danger spots.

YOUNG ADVENTURER: Mark Ellis pictured at the summit of Mt Franklin in the Southern Alps.

The family of a mountaineer who crashed on a gravel road in Aoraki/Mt Cook National Park take comfort his death may save other lives.
The Tasman Valley Rd, a busy tourist route, is now sealed, flat and has speed and warning signs.
Mark Roland Ellis, 22, from Christchurch, had unwittingly picked up two left boots before setting off on a trip to the park with his brother in February 2012.
They stayed a night in the car at Blue Lakes car park and planned to raft across the Tasman Lake and camp before climbing the next day.
When Ellis realised on the morning of February 7 that he had brought two left boots, he decided to drive to Aoraki/Mt Cook village to hire boots. He did not wear a seatbelt.

His younger brother, Ben, waited at the car park.

Ellis was driving at about 66kmh when he lost control of the vehicle on a bend between 7am and 7.30am.
He braked, slowing to about 52kmh, and tried to correct the car, but it left the road and rolled down a 3.2-metre bank.
He was partly thrown from the vehicle, and died at the scene from chest and head injuries.
Coroner Richard McElrea released his findings into the death today.

Ellis' chances of survival would have been "considerably enhanced" had he worn a seatbelt, but it was unclear if it would have saved him given the extensive vehicle damage, the coroner said.
The road was "corrugated and rutted". There were no curve or speed-advisory signs, the coroner said.
It was a default 100kmh zone, because there was only one 60kmh speed sign on the road, near State Highway 80.
The Department of Conservation and the New Zealand Transport Agency spent $3 million upgrading and re-aligning the road. It re-opened in September.

Jane Ellis said the road upgrade meant something positive had come from her son's death.
"You should have been able to go down the road at the speed he was going and not come off," she said.
"The road is no longer the windy road [it was]. It is a flat road, tarsealed and with speed signs on it.
"There should be no reason for other accidents there. I'm sure it will have [saved lives]."
McElrea recommended DOC develop a national policy for its rural sealed and gravel roads, including identifying danger spots.
There were 11 other crashes, seven involving foreign drivers, on the same stretch of road between May 2009 and August 2013, one of them fatal.
The coroner's recommendations included:
- The speed limit for Tasman Valley Rd be formally designated and the required number of speed-limit signs put in place.
- The Department of Conservation formulates a standardised speed-limit process for its rural gravel and sealed roads.
- That DOC inspects its roads and identifies areas where safety is a concern.
- That DOC develops a "delineation policy" for its roads that makes specific reference to curves and high-use roads.

Some years ago I wrote this article for my blog: 

 Bought some good Fairydown clothing yesterday; warm tops and trousers. While trying on the Fairydown clothes my mind flashed back to 1877 when this company had its humble beginnings in Dunedin. This company kept food on my Mother's table during the depression of the early 1930s when she worked for them for eight years just prior to World War II. So I have always had a soft spot for Fairydown the brand which came from the old established Dunedin company, Arthur Ellis and Company.. I wore their Down Jackets in Peru in 1968, Antarctica 69-70 and they sponsored me in 1985 and 1986 on two North Pole expeditions. The company made its name making high quality Eiderdowns from the Eider duck feathers. An old mentor of mine was Murray Ellis who went with Ed Hillary to the South Pole on tractors in 1957. His son David who carried on Fairydown for some years before starting up his own company Earth Sea Sky. Murray is best known for his role in keeping the modified Ferguson farm tractors going when, in the summer of 1957-58, the New Zealand expedition beat their British counterparts to the South Pole. It was his Dunedin company, Arthur Ellis and Co, which kept the men warm in purpose designed polar clothing and sleeping bags. Murray was part of an inner circle of five New Zealanders known as The Old Firm, led by Sir Edmund Hillary, who achieved this ground breaking feat. Following the Trans Antarctic expedition Murray joined Sir Edmund Hillary in the Himalayas on several climbing trips and to help with aid projects in Nepal. It is amazing how a trip to a shop and seeing a label can trigger such memories.

Thanks to the Christchurch Press for permission to run this article.

 Here is a link for full article:

 

Our Heritage

(taken from the Earth Sea Sky website)

The Ellis families’ involvement in manufacturing outdoor products began in the 1920’s when Roland Ellis combined his love of mountaineering with the manufacture of his company’s bedding products. Roland developed and made the first down-filled sleeping bags in the Southern Hemisphere. From the 1930’s the company’s sleeping bags became essential equipment for all New Zealand outdoor enthusiasts. The wide recognition of their excellence was endorsed on the international stage when Ed Hillary and Tenzing Norgay used them during their first ascent of Mount Everest in 1953.

Roland Ellis, Mount Aspiring Station before the first guideless ascent of Mt Aspiring. December 1927.
Photo: Ellis Family Archives

Roland Ellis’s homemade mountain tent design.
Copyright: New Zealand Alpine Club, 1935 Journal.

Roland’s son, Murray, joined the family business in 1948. A keen tramper, mountaineer, and qualified engineer, he was a member of Sir Edmund Hillary’s New Zealand team of the 1957-58 Commonwealth Trans-Antarctic Expedition. Murray helped to establish the original Scott Base and was one of the two engineers who kept the three Massey Ferguson farm tractors going during the depot laying expedition to the South Pole. Their five-man team (the “Old Firm”) was the first to reach the pole overland since Amundsen and Scott in 1911-12.
Murray continued his father’s work, developing down-filled clothing and manufacturing New Zealand’s first synthetic fibre filled sleeping bags.

Massey Fergusson tractor in a crevasse on the Polar Plateau, December 1958
Left to Right: Ed Hillary, Jim Bates, Peter Mulgrew, Derek Wright, Doug McKenzie (press correspondent).
Photo: Murray Ellis

The "Old Firm" arriving at the South Pole, January 4th 1958
Left to Right: Jim Bates (mechanic), Peter Mulgrew (radio operator) Ed Hillary (leader and navigator), Murray Ellis (engineer), Derek Wright (cameraman)
Photo: Murray Ellis Collection

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Keeping the family tradition alive, Murray’s son David joined Arthur Ellis & Co in 1980. As an active climber, tramper and ski mountaineer he spent nine years developing and selling a range of packs, tents and outdoor clothing to complement the company's sleeping bags. He was the first to develop and introduce an adjustable pack harness for internal frame packs in New Zealand.

Head of the Donne Valley, Fiordland, January 1974
Left to Right: David Ellis, Mark Easton, Al Soon, Colin Strang.
Photo: David Ellis

Earth Sea Sky, Christchurch, December 1990, Sydney Mulligan and David Ellis working on the first clothing range.
Photo: David Ellis

Earth Sea Sky was formed in December 1990 when David teamed up with clothing designer, Sydney Mulligan. Between them they had more than 25 years experience in New Zealand’s outdoor clothing industry. This experience in design, production and sales was used to fill a growing need in the market for outdoor clothing that combined comfort, style and performance. David and Sydney introduced designs and colours that linked function and performance with great fit, attention to detail and fashion. Their first range of 20 garments included tramping jackets, oilskins, waterproof ski wear, 60/40 anorak windshells and Polartec thermal fleeces.
Since then, most of New Zealand's outdoor clothing brands have taken their production offshore. Earth Sea Sky is committed to remaining New Zealand made. The Ellis family believes this is vital in maintaining the brand’s consistent quality and uniqueness.

The Ellis family on the high peak of Mt Rolleston, Arthur’s Pass, January 2006.
Left to Right: Mark, Jane, Michael, Ben. Photo: David Ellis